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July 2017

The dilemma of working with the most talented musicians and artists

Music industry snakes and ladders

Some of you may remember my blog series, Macchiavelli's Guide to the Music Industry, which ran for a while on a well known site. I started that blog in the first place when I thought that the main reason that many musicians couldn't find a way to climb the music industry ladders was because of how opaque it must look from the outside. Because it wasn't obvious to them which were the snakes and which were the ladders. What I tried to do in that series was to help artists to understand what a record label was looking for and what the expectations of them as a signed artist might be.